Prodigy Plus
Art Direction, Design, Branding, Animation, UI
Critical Minerals Group
Critical Minerals Group are a Brisbane based business which source critical minerals for the sustainable battery industry.
They come to Prodigy to rebrand and reposition them to reflect their status in the market as a leading light in the sustainable resource industry. As a lead creative for this project I led the creative output from the brand it self through to all the deliverables required over a 3 week period leading up to their launch event.
Project Deliverables
Annual Report
& Sustainability Report
Designed and delivered their first reporting suite as a business. The suite was 2 reports, a 32 page Annual Report and a 60 page Sustainability Report which exceeding the expectations of the business.
"I think we have set a pretty high bar here" - CEO
Brisbane Airport Educational Experience
Designing the interior experience of a large trailer that Brisbane Airport Corporation would take to events all over South-East Queensland to be an inspiring aviation experience for visitors of all ages (i.e Teneriffe festival, Suncorp stadium events, schools visits, airshows). From facts about the airport, to its future growth, environmental initiatives and its impact on Brisbane as a whole, it is a critical element of their engagement strategy in the region.
Challenges
External creative agencies pitched for this marketing campaign as well as us as an internal creative team. We won out!
Project Achievements
OnTheMonee
Brief
Create a brand identity for a revolutionary product that helps hospitality workers get paid their tips digitally
Key Challenge
While there are no direct competitors the product needs to stand out amongst all the payment and finTech apps
The Idea
An authentic, bold and Australian identity that is unique in the market.
Output
Eagers Automotive Annual Report
Designed and delivered the 2023 Annual Report from concept through to execution
Vecco
Vecco is an integrated mining and manufacturing critical minerals business, creating a vanadium battery supply chain in Australia, USA and Europe. They needed a brand refresh to attract new investment and subsequent materials such as a website, presentations and explainer videos.
Close the Loop Group
Close the Loop Group drive a "Cero waste to landfill" mantra on a global scale. They required a brand that would communicate a coherent message in markets all over the world, from website, socials and signage through to recycling boxes and corporate videos. Once live, ongoing templates were required for EDM's and print materials such as brochures, flyers and in-store collection boxes.
Bank of Queensland Annual Report
The brief from the client was to create a theme and pagination for the years annual report that reflects how they have supported their customers over the previous year.
I directed a photoshoot on location in the Whitsundays, North Queensland, creating an iconic front cover and hero case study to meet the brief. Then designed the core design for the 2023 report.
Graphinex
A business which mines graphite in Northern Queensland with unique properties that enables them to create world class battery anodes for electric cars.
The brief was to create a brand positioning to suit their ambitions now they were ready to communicate their product to the world.
Output
