Youfoodz

Digital Design, UI, Marketing

Youfoodz are an industry leading pre-prepared food brand. Since its inception building a strong brand presence was a huge priority of the business and high standards flowed through all creative touchpoints.

A sample view of the breadth of email campaigns created.

Part of a series of informational & instructional videos designed and animated for across youtube, facebook and instagram

For the rest of the series, I storyboarded and created all the assets then briefed to an animator to build due to time.

Quicklinks to work examples

Creative Process

Welcome Sequence

Print Assets

Digital Assets

A significant objective of this role focused on efficient workflows and creative processes across design and marketing teams; New email templates, how and when to be briefed and how teams would interact during the creative process.

Below is an overview of the key creative decisions. Reach out to talk through the whole project and its successes and failures.

Email Templates

To be more efficient templates moved away from image only emails to a balance of imagery and HTML.

The key aims were to allow creatives to concentrate on hero touchpoints of campaigns rather than the simple body content of emails. The marketing teams could refine the main content within the boundaries of a robust and flexible template.

A modular template was created which was flexible enough to look fresh in all use cases but simple to create.

A wide range of modules were made available in Figma for designers and then in the email builder Braze so there was a "drag and drop" methodology to building the body of emails.

These templates can be seen in action in the welcome sequence project further down the page.

Deliverables

Pixel perfect mobile and desktop UI
15+ Modules for a wide range of UI needs
AA Accessible and flexible colour palette
Styleguide for designers and marketers

Welcome Sequence

A set of 10 emails (alongside sms and app push notification) were needed to welcome, inform and engage.

Dynamic and flexible templates were created to empower marketers to easily keep up to date with minimal input from designers moving forward.

Transactional Emails

The Brief

During a change of ownership a new template was needed for a move to Salesforce (from Braze & Stripo). For these transactional emails, a simple template was needed along with a set of icons.